FINAL MAJOR PROJECT
GRADUATE FASHION WEEK '23 - TOP 12 IN THE UK
EUNOIA
Having completed a year at the London College of Fashion, UK, studying Fashion Public Relations and Communication, followed by three years of Fashion Communication at Northumbria University, UK, I have developed a broad range of skills that catalysed my fascination with digital media. Therefore my Final Major Project was built upon being a passion project, as I wanted to curate something that reflected my true interests and creative ideas. Proud of what I developed, I hope to potentially further this into an established, real-life concept, after being awarded as one of the top 12 in the UK for the New Business Award at Graduate Fashion Week 2023.
THE CONCEPT
Inspired by the Greek meaning of a pure and well-balanced mind, the digital media concept EUNOIA is the lifestyle and wellness industry's first-ever "super-app." Results-driven and evidence-based, EUNOIA is designed for women aged 18-35, with a mission of making healthy living, manageable. The app will feature a variety of content including nourishing recipes, effective skincare guides, exercise routines, mindfulness tips, nutrition advice, and motivational messages. The app is dedicated to making healthy living accessible and manageable for everyone, through a holistic simplicity approach, using personalised resources, guidance, community elements, and support. A selection of more detailed information and findings from my business plan, can be seen below.
